Introduction: Szybkie Strzały is a prominent fast-food chain in Poland that has experienced remarkable success and growth since its establishment in 2005. This case study aims to explore the key factors contributing to Szybkie Strzały’s success, including its unique business model, customer-centric approach, and effective marketing strategies. Background: Szybkie Strzały, meaning „Fast Shots“ in English, was founded by Adam Nowak with a vision to provide high-quality, affordable fast food to the Polish market. The company quickly gained popularity due to its innovative concept of combining traditional Polish cuisine with the convenience and speed of fast food. Business Model: Szybkie Strzały’s...