To participate in a trade show is a matter of great pride and opportunity for any business. By displaying your brand in trade shows and events, you not only reach out to potential customers, but also get an opportunity to create the brand image of a thriving business. However, you can make a strong impression on your customers by incorporating trade show booth ideas that attract visitors. Keeping that in mind, we have created this guide that will familiarize you with various trade show booth design ideas that will impress your customers and speed up your business growth.
Before we look at the various trade show booth options let’s understand two of the most important factors that will determine the success of your exhibition booth displays:
Area of the booth: The area of the booth is of paramount importance because no matter how creative or appealing your trade show booth design might be, it would be of no use if it is not in accordance with the exhibition space booked by you.
Location of the booth: The floor, hall and location of your exhibition booth is critical in directing the footfall towards your booth. Whether you have a booth with one side entrance, two-side entrances or an open plan where visitors can walk in and out of your booth from all sides, is important before deciding on the type and layout of your custom exhibition booth.
These considerations are important because generally standardized and small sized line booths are located around the perimeter of an exhibition hall whereas the larger and island layout booths are located at the center of the exhibition hall. In United States, the exhibition booths generally have a minimum size of 10×10 feet, and the sizes increase in the multiples of 10 feet. Usually the booths are of 10×10, 10×20 and 20×20 feet sizes, but, the major brands and big corporate houses opt for creating customized trade show displays of island or peninsula layouts.
Now that we have taken a detailed look at the various size and layout options commonly available to the exhibitors, let us examine the different types of exhibition booth designs:
Inline Booth:
In-line booths are the commonest and the most affordable exhibition booth website for exhibitors. They either line up the perimeter of the exhibition area or are laid out in double-sided rows across the interiors. These booths have only single-sided entrance with the front side displaying the branding etc. Due to their economical costs, these are usually popular among start-ups, small-scale businesses and first-time exhibitors.
Peninsulas:
This is a large sized display that is usually placed on an aisle. A peninsula booth is open on three side and usually two such booths are built with common separating wall. Such booths usually cover an area of 20×20 feet.
End-Cap:
It is typically a hybrid layout of inline and peninsula options. The back wall of an End-Cap booth is usually a wall of the inline booth next to it. Similar to a peninsula booth, it is smaller in area and more affordable. Hence, it applies to medium sector companies more.
Islands:
Islands are the big boys of any trade show layout. These are generally 20×20 feet or more in size. Located prominently in the central part of exhibition areas, these are usually booked by major brands, international giants and globally renowned enterprises. These are free-standing booths that let people walk-in and out from all sides. These are usually the central attractions of any trade exhibition.
Double-deckers:
As the name itself explains, these are booths spread over two floors. Generally, they are of at least 20×20 feet in size because that is the minimum area needed to sustain a double-decker design. However, one of the biggest challenges before such a design is the height factor. An exhibitor has to take into account the permissible height before deciding on such a design.
It is not only the exhibition booths, but also the type of exhibits that is crucial to the appeal of an exhibition booth. Let’s take a look at the various booth exhibits available to companies.
Tabletop Displays:
in case you happen to be a first-time exhibitor than you might have a very tight budget. In such a scenario, using a small tabletop display would be a better option for your brand as it won’t cost you a lot of money. Despite not having the size or the glitter of other options, these can be really helpful in conveying your brand presence especially as a first timer or a small-scale exhibitor.
Portable Exhibits:
These are another great and highly cost-effective option for the first-time exhibitors. These are light-weight and very easy to set-up, hence, they cost you much lesser than most other customized exhibition booth display designs. With great creativity and marketing skills, even a portable exhibit can create a fantastic impact for your business.
Mobile Exhibits:
These are a highly evolved form of portable displays. You don’t just need to be inside the cramped exhibition area but can park your travelling display right outside the exhibition venue. You can choose to convert any type of vehicle into a full-fledged display whether it be a pickup truck, a minivan, an RV or a trailer. The mobile exhibits can prove to be a great option for conducting live demos, training sessions or spreading awareness.
Modular Exhibits:
As the name suggests, these are fabricated exhibits comprising of various modules such as display shelves, cabinets, demonstration tables, banners and so on. Since modular exhibits comprise of numerous separate and changeable parts, they don’t have a fixed shape or size. This gives you not only a great flexibility to decide your layout, but also scale up or down the size as per the need.
Pre-Fabricated Rental Booths:
There are times when as an exhibitor you want to make the same grand impact that the corporate on the island spaces do. However, you don’t have the budget to spend such a large amount on the booth design. So, what would you do in such a situation? Yes, renting a pre-fabricated booth would be just the thing for you. These booths are pre-fabricated to suit specific display areas and contain their own range of components. All you need to do is to use the services of a good one-stop-shop exhibition booth provider, pay the fees (usually a fraction of the cost of building such a booth), and let the rental service provider take care of things like shipping, set-up, de-construction etc. Essentially, you would only be needed to be present at your booth during the exhibition and interact with potential customers.
Custom Exhibition Displays:
If you are a major brand that your customers look for whenever they visit a trade exhibition, then this is the option for you. Alternatively, if you are an upcoming business that plans to make a big splash at the event then this is the ideal option for you. No matter what business vertical you operate in, a custom-built exhibition booth will be the perfect option to meet all your business‘ requirements from the exhibition.
Conclusion
You can use your customized exhibition booth displays highly impactful and memorable by taking into consideration various factors like cost, size and need of your business promotions. Modern technology can help you integrate various features like responsive lighting, eye-catching digital displays, truss, hybrid structures and hidden features etc.
This is where Blazer Exhibits can be of great help for you. We offer the various types of trade show booth options, ranging from custom designing to museum exhibits. Blazer Exhibits has been providing excellent exhibition booth designs to our clients since 1983, and we love the opportunity to manage trade show graphics for our clients. We have a vastly experienced team of professionals that takes you through the various steps of design and production.
We are adept at using a wide range of materials and products such as hanging signage, pop-ups, backlit/front lit signs, decor items, modular panels, furniture, lightings and tension fabric structures. We use high-quality materials and printing tools to create vivid and appealing imagery for your exhibition stall display.
To know more about the vast expertise of Blazer Exhibits and to get a free quote for your exhibition booth design, simply click: website
About Blazer Exhibits & Events: Blazer Exhibits & Events Offering Best Event Packages for Used Trade Show Booth. also offers / Provide services like Install & Dismantle , Events, Freight & Shipping, Trade Show Calendar, Storage, Asset Management, Free 3D Design etc. Talk to us On- 1.408.263.7000 Or FAX: 1.408.608.1880 You Also can Email us at [email protected] Happy to help!